One day, while talking to a friend over coffee, I was trying to explain the significance of having an email list. She was considering starting a side hustle and I wanted to get across the main systems needed to create one in today’s competitive (and seemingly oversaturated) online world.
So I explained the importance of creating an affordable intro product.
She got that concept right away.
Next, I talked about setting up a segue service that both provides value and a more dynamic pricing model.
Nailed that explanation (if I do say so myself).
I then began to discuss the importance of setting up an email list and how to build one using content upgrades and opt-in freebies.
Crickets. Blank stare. *Looks to side and inhales breath*
Then she began to ask...Read More